What Are Custom GPTs?
Custom GPTs can be viewed as a new "App Store" for AI tools within the ChatGPT ecosystem. These generative AI models allow users to create personalized solutions that address their unique needs.
Why Create Custom GPTs?
Enhanced Personalization — Tailor custom models that use your unique voice and style
Immediate Access to Information — Leverage "Deep Research" to analyze regulations and market conditions
Automation of Repetitive Tasks — Use AI bots to automate lead generation and social media management
Features of ChatGPT in Real Estate
1. Deep Research Capabilities — Real-time analysis of rental control laws and market fluctuations
2. Agent Mode and Atlas Browser — Navigate tasks and remember your searches
3. Custom GPTs for Marketing — Create marketing collateral in your voice
4. Real-Time Client Interaction — Voice interaction for calls and customer service
The future could see interactive AI experiences replacing traditional static websites.