Exploring the Rise of GPTs: How Custom AI Tools Are Transforming Real Estate

What Are Custom GPTs?

Custom GPTs can be viewed as a new "App Store" for AI tools within the ChatGPT ecosystem. These generative AI models allow users to create personalized solutions that address their unique needs.

Why Create Custom GPTs?

**Enhanced Personalization** — Tailor custom models that use your unique voice and style

**Immediate Access to Information** — Leverage "Deep Research" to analyze regulations and market conditions

**Automation of Repetitive Tasks** — Use AI bots to automate lead generation and social media management

Features of ChatGPT in Real Estate

1. Deep Research Capabilities — Real-time analysis of rental control laws and market fluctuations

2. Agent Mode and Atlas Browser — Navigate tasks and remember your searches

3. Custom GPTs for Marketing — Create marketing collateral in your voice

4. Real-Time Client Interaction — Voice interaction for calls and customer service

The future could see interactive AI experiences replacing traditional static websites.